The Powerhouse Listing System
Walk into your next listing appointment with a stronger plan for what to say, what to show, and how to explain your price.
Then follow through with the tools and training to market the home, manage the transaction, and keep the relationship growing.
With Robbie Johnson & Alex Masters
Working agents. Experienced coaches.
The tools. The training. The support.
A familiar moment?
You’ve done the research. Now you need to explain your recommendation, handle the pushback, and show the seller a clear plan.
Prepare for the conversation
Bring a pre-built listing presentation, a pricing process, a prepared seller folder, and a plan for what happens after the agreement is signed.
That’s what this system helps you build, one stage at a time.
Explore the six modules ↓Six modules. One connected process.
Follow the entire listing journey, or go straight to the part of your business you want to strengthen.
Module 1 · Video + workbook
Build the seller’s folder and presentation that help you arrive prepared.
Workbook: The Power of a Strong Listing Presentation
Video: The Listing Presentation Game Plan
Module 2 · Video + workbook
Know how to connect, what to ask, and how to move the appointment forward.
Workbook: The Power of a Strong Meeting with the Seller
Video: Listing Appointment Mastery
Module 3 · Video + workbook
Use a five-step process to turn comparable sales into a clear pricing conversation.
Workbook: Price It Right, Win the Listing
Video: Build a Rock Solid CMA
Module 4 · Video + workbook
Move from a signed agreement to a coordinated launch and ongoing marketing.
Workbook: Market It Right. Get It Sold.
Video: I Have a Signed Listing Agreement, Now What?
Module 5 · Video + workbook
Organize the communication and milestones between an offer and closing day.
Workbook: From Contract to Keys
Video: The Closing Power System
Module 6 · Video + workbook
Build a follow-up process that gives past clients a reason to remember you.
Workbook: Beyond the Closing Table
Video: The Client for Life System
Open it before you own it
Look inside the resources. Explore a page, then download the free seller handouts to try for yourself.
See how the workbook breaks a real transaction into actionable steps.
Preview the workbook’s organization, from the first appointment through client follow-up.
One of the seller-facing handouts you can download and use for free.
Get the Pre-Listing Checklist and Home Selling Roadmap. Free, printable, and ready for your seller.
The people behind the playbook
Between them, Robbie and Alex have coached hundreds of agents. The Listing System puts that coaching into a workbook you can use at your next appointment.
Broker · Team leader · Head coach
24+ years in real estate. Licensed as a broker in two states. Robbie leads a team that closes more than 400 properties a year, while continuing to list, sell, and coach.
Robbie has worked in four states. Across her own production and her team’s, she has been part of over $1 billion in closed real estate. Her teaching draws on the seller conversations, negotiations, and team challenges she sees in the business.
Realtor · Coach · Appraisal trained
12 years as a producing agent and productivity coach. Alex helps agents turn pricing data and practical systems into conversations they can confidently lead.
Alex has served as a company productivity coach and a coach for TLG Network Group. His appraisal training informs how he teaches comparative market analysis. Years in Toastmasters shaped his clear, practical teaching style.
From agents we’ve coached
These clients describe their experience with Robbie’s and Alex’s coaching. Their comments are not reviews of this digital system.
“I was coached by Robbie one-on-one for almost two years, and as needed since then. She is an amazing coach with a heart of gold.”
“Having Robbie as our coach and mentor has been an absolute game-changer for our team. We’ve grown not just in numbers, but in strength, structure, and confidence.”
“Alex was instrumental early in my real estate career. He took time to teach me the ins and outs of contracts and as it relates to different types of transactions. Without his help early on, I would have been less equipped to handle the variety of transactions I would encounter as a realtor. He fostered a desire to be a “forever” student, never assuming more can’t be learned as it relates to the nuances of real estate.”
And you get a room to ask questions
The download is the starting point. Your purchase also includes 90 days of the BNG Alumni Call: monthly live group Q&A with Robbie and Alex.
Bring your questions and struggles to the Alumni Call, such as:
Ask questions about applying the system to your business in a live group setting.
Second Thursday of each month at 11:00 a.m. Central, live on Zoom. Your first invitation arrives the day you buy.
Continue afterward for $49/month, cancel any time. Your downloaded materials remain yours to keep.
Free access, twice a month. Get help with your goal setting and another avenue to build your business.
Monthly group Q&A, not private coaching.
Your complete listing toolkit
One system to help you prepare, present, price, market, and follow through.
One agent, one login. Buying for a team or brokerage? Ask about multi-agent pricing.
Available now · Instant access
A listing presentation built for you. One-time purchase, and everything below is yours the day you buy.
Digital delivery. Downloads and video access through your portal. All sales final.
Alumni continuation after 90 days is $49/month if you choose to stay. See details.
Questions before you buy? Talk with us first
Your portal login arrives by email within minutes. The portal contains the six recorded video sessions and the 192-page workbook with downloadable resources. Your first Alumni Call invitation arrives the same day.
Yes. The six modules follow the listing process in order. Start with appointment preparation, then work through pricing, marketing, closing, and client follow-up. Experienced agents can go straight to the areas they want to improve.
The workbook and resources are downloadable PDFs. The workbook explains where to adapt your logos, platforms, and market details. Editing a PDF may require compatible software; this purchase is not a done-for-you branding service.
Your first 90 days include live group Q&A with Robbie and Alex on the second Thursday of each month at 11:00 a.m. Central. Continuing afterward is $49/month, cancel any time. You keep the materials you downloaded if you leave the group. Members can also join Robbie’s accountability coaching calls twice a month at no extra cost.
The files you download are yours to keep for your own use. Video sessions are viewed through your portal. If you have questions about portal access, contact hello@buildnotgrind.com before purchasing.
Each purchase is a single-agent license with one login. For team or brokerage licensing, email hello@buildnotgrind.com and we’ll discuss multi-agent pricing.
All sales are final because the digital materials are available immediately. Please explore the previews and free sample first. If you’re unsure whether the system fits your needs, book a discovery call or email hello@buildnotgrind.com.
Build your listing business
Give yourself a process you can prepare with, practice, and put to work.
The Powerhouse
Listing System