the listing packet · available now
the powerhouse listing system.
Everything you need to attract sellers, win the appointment, price it right, market it with power, and carry your seller from the first conversation to the closing table. Built in the field by Robbie Johnson and Alex Masters, not from theory.
For agents who want to walk into every listing appointment knowing exactly what to say, what to show, and what to charge, whether it's your first or your five hundredth.
- six modules
- six recorded video sessions
- 192-page workbook
- 90 days of the alumni call
- instant access
what's inside
six modules. one system.
Every module is a chapter of the workbook, a recorded video session in your portal, and the templates, scripts, and checklists that go with it. This is what you walk away with.
the power of a strong listing presentation
video session: the listing presentation game planThe presentation and the seller's folder you bring to every appointment, built piece by piece: the home selling roadmap, the pre-listing checklist, your introduction letter, and the printed supplements that show a seller exactly where their home will be marketed before you say a word.
- listing presentation game plan
- the seller's folder
- introduction letter
- printed supplements
the power of a strong meeting with the seller
video session: listing appointment masteryThe appointment itself, from the moment the front door opens to the final handshake. How to connect, how to read the home and the seller, the questions to ask and how to ask them so it feels like a conversation and not an interrogation, and the sequence that leads to a signed agreement.
- stage-by-stage appointment process
- the question set
- neighborhood market snapshot
- common MLS terms for sellers
price it right, win the listing
video session: build a rock solid CMABack at the office with your notes and photos. The five-step CMA, taught by an appraisal-trained coach: pick your comps, read the numbers, adjust like an appraiser, build the range, and present the price so the seller hears the data before they hear the number.
- five-step CMA method
- comp selection rules
- adjustment guide
- sample CMA to model
market it right. get it sold.
video session: i have a signed listing agreement, now what?The marketing system that creates visibility, excitement, and results: what to request from your photographer, the pre-launch buzz, the opening weekend open house, a year of listing content you can film, and how to adjust all of it for the market you're actually in.
- listing launch plan
- photographer checklist
- content idea bank: 60+ videos
- open house system
from contract to keys
video session: the closing power systemGetting a home under contract is not the hard part. This is every step from the offer coming in to the keys changing hands: presenting offers, seller net sheets, negotiating after the offer is in, the communication system, milestone checklists, pre-closing, and closing day.
- contract-to-closing templates and emails
- seller net sheet
- milestone checklists
- closing day protocol
beyond the closing table
video session: the client for life systemThe closing table is where the relationship begins. A client experience that keeps going after the sale: the close-out system, the review request, the referral partner relationship, and the touches that turn every seller into the source of your next listing.
- the client for life system
- review request scripts
- referral partner system
- post-closing touch plan
a look inside
built in the field, not from theory.
Every strategy in the workbook has been lived. Every script has been spoken in a real appointment. Every system has been tested in real markets, with real sellers.
The workbook and every template arrive as downloadable PDFs the moment you check out. The six video sessions stream in your portal. Print what you need, keep the rest on your phone.
the alumni call · included
the download teaches. the room is the difference.
Every listing packet includes 90 days in BNG Alumni: a live group Q&A with Robbie and Alex once a month. Bring the deal that's stuck, the seller who won't budge, the price you're not sure about, and leave with a plan.
when
11:00 AM Central, live on zoom. Your first invite arrives the day you buy.
who's in the room
Two coaches, real questions, real answers. Not a recording of someone else's call.
after 90 days
Or don't. Everything you downloaded is yours to keep either way.
your coaches
36 years. one system.
Two coaches, one camera, no filters. Fifty-eight seconds on who we are and what you can expect from the packet.
58 seconds · meet Robbie and Alex
Robbie Johnson
head coach · broker · team leader
Robbie is not a coach who stepped out of production years ago and teaches what used to work. She is listing, selling, negotiating, and leading a high-producing team every day. She has worked in four states and is a licensed broker in two. Her team closes more than 400 properties a year, and between her own production and her team's she has been part of over $1 billion in closed real estate. As a national coach and trainer she hears what agents are running into across the country, which is why nothing in this system is theory. It was built at the kitchen table, in the listing appointment, and at the closing table.
Alex Masters
realtor · real estate coach · appraisal trained
Alex has spent 12 years in real estate as a producing Realtor, a paid company productivity coach, and a team productivity coach for TLG Network Group, where he coached some of the most successful agents in the Abilene area, including one who now owns his own brokerage. Years in Toastmasters, including four as vice president of public relations, shaped how he teaches: clearly, and in a way agents can actually put to work. He has since stepped into the appraisal side of the business on a full scholarship, and the skill agents ask him for most is the one this packet is built around: how to price a home.
the listing packet
win the listing. run it like a pro.
What most coaches charge for one month, you pay once.
one packet · one payment
- six modules, each with its own recorded video session
- the 192-page powerhouse listing system workbook
- the seller's folder and listing appointment system
- the five-step CMA that prices it right
- contract-to-closing templates, emails, and checklists
- the Client for Life system: repeat and referral business
- 90 days of Alumni membership with monthly live group Q&A
Buying for a team or a brokerage? Email hello@buildnotgrind.com for multi-agent pricing.